From a Fashion Dream to a Fashion Expert

Daria Beloyvan
3 min readMay 1, 2021

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When from childhood you love to sort out fashion magazines with your mother, and you prefer going to a fabric store to a trip to the Children’s World, you become the leading experts in the fashion world, becoming an adult. This was the beginning of the career of one of the founders of the Russian fashion industry, the most famous “star” fashion expert in Russia and Europe, stylist Daria Beloyvan.

In love with the stylish things of bygone eras, Daria easily operates with current fashion trends. The mother of the future stylist Daria Beloyvan was fond of sewing and introduced her daughter to this. They loved flipping through new Burda magazines, discussing collections, and sewing things they liked. And she and her mother often went to the fabric store. “The trip with my mother to the Moscow House of Fabrics on Leninsky evoked more delight in me than to the Children’s World on Lubyanka. It was as if I was plunging into the world of several hundred fabrics and accessories, imagining what could be sewn from them and where to wear. Design fantasies carried me far, far away. I did not experience such emotions from toys. And even with dolls, I played exclusively to come up with different outfits for them. Mom helped me sew them clothes from the remnants of fabrics. I had the most stylishly dressed dolls, ”says Daria.

It all started in 1998 when the future stylist Daria Beloyvan started working as a professional model. And her work at Vyacheslav Zaitsev’s House of Fashion became significant. Daria loved to delve into all the details, which attracted the attention of Vyacheslav Zaitsev. The fashion designer became a real teacher for Daria, and she became his muse. Daria often took part in creating collections and organizing shows. So the trust of Vyacheslav Zaitsev led Daria to the status of the official stylist of all fashion events of the House of Vyacheslav Zaitsev. And by 2016, she had grown to the level of an independent stylist, widely known not only in Russia but also far beyond its borders. By this time, the girl was already the right hand of Vyacheslav Zaitsev, the official stylist of the Wild Orchid brand, the personal stylist of many Russian VIPs, and the so-called millionaire bloggers of the Russian Internet. Daria participated in collaborations with well-known brands — Wild Orchid, Zadig & Voltaire, Coach, Bally, Borsalino, etc.

Furthermore. Daria moves to Italy and starts working as a stylist there. Word of mouth Russian-Italian radio brings Daria to another professional level. In addition to her main job as a top stylist, she worked with VIP clients as a personal stylist. Working in Italy, Daria Beloyvan becomes a welcome guest of the most eminent fashion houses and personal dressing rooms of the richest women. The stylist constantly attends fashion events both as an invited guest and as a member of the expert jury of professional competitions and shows. From 2017 to 2020, top stylist Daria Beloyvan attended key Fashion Weeks in Paris, Milan, and New York.

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Daria Beloyvan
Daria Beloyvan

Written by Daria Beloyvan

DARIA BELOYVAN-EXPERT IN FASHION AND STYLE

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